Altura Consulting
david@alturaconsulting.aiAltura Consulting is the independent advisory practice of David Chacon, based in San José, Costa Rica. I work with operators on the parts of a business that decide whether revenue scales: partner channels, go-to-market, and the systems underneath them.
Deciding where growth actually comes from — which segments, which offers, which partners — and building the plan that gets there. Usually starts with an honest read of what is working now and what only looks like it is.
Designing, launching and managing referral and reseller channels. Partner selection criteria, commercial terms, onboarding, and the reporting needed to tell a productive partner from a busy one.
Positioning, pricing and launch planning for new products and new markets. Sequencing matters more than ambition, so the work is as much about what to delay as what to ship.
Campaign strategy, messaging and acquisition planning, with attention to cost per acquired customer rather than volume of leads. Includes building the measurement so results are arguable with numbers.
Team structure, compensation design, pipeline discipline and the reporting that makes performance visible. Most sales problems turn out to be process problems wearing a disguise.
I have built and run the functions I advise on. The recommendations assume someone has to execute them on Monday.
Engagements are ongoing rather than one-off reports, and I take on few at a time so the attention is real.
All work is delivered remotely from Costa Rica. Clients are across the Americas, and the arrangement has never been the constraint.
I have spent my career in sales leadership and operations across lending, financial services and fintech — building teams, designing compensation and process, developing funding and referral channels, and running the commercial side of growing companies.
Altura is where that work happens independently. The practice is deliberately small: one principal, a short client list, and engagements structured around a specific commercial outcome rather than a deliverable count.
I work in English and Spanish, which is often useful for companies operating on both sides of the Americas.